help alliance at the 25th RTL Donation Marathon

Yesterday we were right in the middle of the 25th anniversary of the RTL Spendenmarathon – for help alliance it was already the fifth participation. Andrea Pernkopf, the managing director of help alliance, presented the current aid project live in the studio. This year the donations will be used to build a new home for 200 neglected girls in Dehradun, India. In addition, as in the previous year, she received an impressive donation from Mastercard in the amount of 200,000 Euros. We say thank you and are already looking forward to the RTL Spendenmarathon next year.

In total, more than six million euros have already been donated at the halfway point of the 24-hour marathon for needy children in Germany and worldwide.

Further down on this page you will find the recording of yesterday’s TV appearance and further information about the aid project in Dehradun, India.

Article / Press release on the RTL Donation Marathon of November 17, 2020

Strong alliance for children in need in India*

• Aid project of help alliance at the 25th RTL Donation Marathon
• New home for 200 neglected girls in Dehradun, India
• Every donated Euro arrives on site without a cent deduction

For the fifth time, help alliance, the Lufthansa Group’s charitable aid organization, is represented with one of its social projects at the annual RTL Donation Marathon “RTL – wir helfen Kindern”. On November 19 and 20, viewers are invited to donate to the construction of a shelter in Dehradun in northern India. In the new ‘Girls Shelter’ of the project “Education creates opportunities for street children“, neglected girls are to find a new home. At present, most of them live in a home in Dehradun, the capital of the state of Uttarakhands, which is far too small and in need of rehabilitation. Together with Mastercard, help alliance and “RTL – wir helfen Kindern” want to change this situation. As in the previous year, the technology company supports the strong alliance of the two non-profit organizations.

“With the construction of the ‘Girls Shelter’, 200 girls are given the chance of a safe home and thus a better and self-determined life.”

– Andrea Pernkopf, managing director of help alliance

“We are very pleased to be able to participate in the RTL Donation Marathon again with one of our aid projects. With the construction of the ‘Girls Shelter’, 200 girls are given the chance of a safe home and thus a better and self-determined life. Due to social hierarchies and patriarchal social structures, they are also denied access to education. This is where our project work comes in”, says Andrea Pernkopf, managing director of help alliance.

Many of the girls are orphaned, unwanted, abused or homeless. Some are cared for by single parents or grandparents, who are, however, overburdened with the responsibility of raising them. Some families are so poor that the children cannot be cared for at home. help alliance has been supporting the project since 2015 and has so far enabled around 200 street and slum children to attend school and receive an education. But the children’s needs are not only met in school: they also receive medical care and regular and balanced meals. Because experience shows: Good education is only possible when the children are satiated and healthy.

“‘RTL – Wir helfen Kindern’ and help alliance have been a strong alliance of help for needy children all over the world for many years,” said Wolfram Kons, RTL Charity Director and presenter of the RTL Donation Marathon. “Since 2019, the technology company Mastercard has also been a supporter. Together we have already helped many children in the long term. And we will also help the girls in Dehradun to find new life perspectives. And there is one more thing I can promise: Every Euro donated will arrive on site without a cent deduction.

Peter Bakenecker, Division President for Germany and Switzerland at Mastercard, adds: “In the new facility, which will be built with the donations from the RTL Donation Marathon 2020, the girls will then be able to spend their free time and also sleep there. This will create a protected place where they will be appreciated and receive a good education”.

* This news was sent out as a press release (in German only) on Tuesday, 17.11.2020.